Premium watch brand Accurist was launched by Rebecca and Asher Loftus in London, in 1946. From this setting, not far from the capitals jewellery heartland, Accurist developed watches made entirely from top quality Swiss components, and it was the first company to promote the 21-jewel level movement, for which the brand is recognised today. As Accurist moved into the swinging 60s, the company branched out boldly, with designs that reflected the watch as a piece of fashion, sported by the likes of The Beatles and Twiggy. In the 1970s, Accurists digital quartz watch was chosen as the official watch for the pilots of the new Concorde aircraft and over the last two decades, the company has forged a long lasting relationship with the Royal Observatory at Greenwich. Our Accurist brand store features watches for men and women, from traditional models to high luxury, offering reliable performance every minute of every day.