Max Azria founded his company in 1989. A Parisian by birth, Max had spent over a decade designing womens clothing in his hometown before he left for America to pursue his dream of establishing his own design house dedicated to the modern women. In naming his company, Max added the Parisian slang phrase for good style and attitude, bon chic, bon genre, and BCBG Max Azria was born. With more than 500 retail boutiques throughout the world, the brand has become a fashion powerhouse. Our brand store holds a wide selection of its fabulous watches, each a beautiful timepiece that combines a quality build with gorgeous, on trend design.