In 1904 in New Zealand, three men began making tough woollen garments, naming their company Canterbury, after the area in which they settled, and when it was time to give the company a logo they naturally chose three kiwis.
Canterbury's reputation grew, and when the Australian and New Zealand army needed tough gear for their units in World War 1, they made the call to Canterbury, putting the brand on the map. Inevitably, the other great New Zealand institution - the All Blacks rugby team - would eventually choose Canterbury too.
For more than a century Canterbury has dedicated itself to making stylish, crafted products that are built to last. At every stage they've challenged themselves to come up with innovations that make their kit - and sometimes even the game itself - even better.
Today, they apply the combination of respect for history and forward-looking product development across everything they do from casual sportswear to training kit to the elite international rugby strip.
Where tradition meets design - that's where you'll find Canterbury.