Jacob Golomb, the founder of Everlast, was the son of a tailor and an avid swimmer, who devised the brand name on while on a mission to create a swimsuit that would endure his endless swimming. After launching in the Bronx in 1910, Golomb developed a broader sports equipment business. In 1917, Everlast were commissioned to create durable protective headgear for a young boxer called Jack Dempsey. Two years later, when Dempsey won the world heavyweight championship in Everlast boxing gloves, the brand would be linked with the sport forever. Our Everlast brand store reflects the companys continuing excellence in the field of boxing. We also bring you Everlasts other ranges, featuring sports equipment, footwear and other accessories.