The Fireman Sam cartoon series has been entertaining young viewers for decades. Set around the daring adventures of firefighter Sam and the misadventures of the inhabitants of the Welsh town of Pontypandy, the idea for the programme was originally created by two retired firemen. When the show was first launched in 1985, Fireman Sam was broadcast in Welsh. In the decades since, the series has enjoyed makeovers from the original stop-motion animation to the computer generated later series, and new characters have appeared alongside Sam, Penny, Station Officer Steele, but the mischievous redheaded schoolboy Norman Price remains a favourite with little boys and girls everywhere. Our Fireman Sam brand store features a variety of merchandise suitable for different childrens age ranges, including bedroom furnishings, early learning toys and DVDs of the cartoon show.