Guccio Gucci began his leather goods and high end fashion label in Florence in 1921. Working in exclusive European hotels, the young craftsman was impressed by the luxurious luggage he saw sophisticated guests bring with them. Upon returning to Florence, a city renowned for its high quality materials and skilled craftsmen, he established a shop that sold fine leather goods with classic styling. Gucci is now one of the most prestigious names in global fashion and the biggest selling Italian brand worldwide. Gucci has maintained its reputation for finely crafted leather accessories and has extended its high quality range to include sophisticated fragrances for men and women, as you can see in our brand store.