In California, 2001, a couple of South African friends established Iron Fist as a male clothing brand. With a history in skateboarding, surfing, art and music, Mike and Travis wanted to create the clothing they couldnt find elsewhere, infused with their own passion for artwork and urban design. The brand took off, and four years later they moved into female fashion, using that same love of bold colours and street art in their womens shoes and apparel lines. The experiment was a massive success and as youll see from our selection, their use of colour and gorgeous, unique design continues to this day, carrying right through their fun and flirty clothing for all occasions.