The first JuJu jellies were produced in 1986 and sold over 400,000 pairs. JuJu then made childrens jellies, which have become so popular that over 1.5 million pairs have been sold every year since. Due to the popularity of the brand, JuJu make Wellies, childrens wellington boots for the winter, and jelly shoes for the summer, so you can find a JuJu to wear for any season. And as festivals have grown in popularity, so have JuJu wellies. In 2006 JuJu toured the festivals in an ice cream van, selling their funky wellies and jellies. The flower printed, wellies have proven a great hit with adults and children, and the wild prints continue to be trendy and practical for the young and young at heart.