Founded in 1952, Fred Perry prides itself on being the original home of British street fashion. It was started in the ‘40s by tennis champion (you guessed it) Fred Perry. While the first item to be adorned with the Fred Perry logo was the sweat band, it's the label’s polo shirt that became iconic when it was adopted by mods in the '60s. Originally in tennis white, it was quickly developed in a larger of range of colours and remains one of the label’s style staples. The brand now creates high-quality clothing and accessories for men and women, with a sports-casual vibe.
Fred Perry Menswear
Here at Littlewoods, we’ve got all of the Fred Perry essentials. We have the label’s iconic polo shirt in a rainbow of colours, as well as timeless jumpers and stylish shoes. For a timeless style update, check out our crew neck sweatshirts with the brand’s instantly recognisable logo. On cold days, we’ve got plenty of designs to wrap up with, including bomber jackets and durable leather chukka boots. For warmer days, try our selection of short-sleeve shirts and sleek plimsolls. We’ve got an amazing selection of colours to suit every taste, from bold blues to warm reds.
The Classic Fred Perry Polo
The classic Fred Perry polo shirt is the label's most recognisable piece of clothing. When the mod movement emerged in the early ‘60s, Fred Perry's slim-fit polo design became the go-to shirt for clothes-conscious youngsters. The mods wore this short-sleeved polo buttoned up to the top for an air of casual sophistication. The polo shirt is a relaxed, easy-to-wear design, and its smart versatility has kept it firmly in the minds of style-conscious men to this day. At Littlewoods, we’ve got the traditional polo in a stunning range of colours, with contrasting details and great fits.