Standing for comfort and cool without compromising on style, Superdry brings you casualwear with street appeal. By fusing vintage Americana with quirky Japanese design, the label is a favourite of celebs and sports stars alike. Our range offers high-quality fabrics, unique detailing and hand-drawn graphics to give you that authentic Superdry look. We've got padded and waterproof jackets that look just as at home in the park as they do in the pub, while our tailored shirts are great with both jeans and suits. Check out the board shorts in bold colours for your next sunny break – the impressive surf skills come separately.
Embrace Superdry's laidback philosophy with a pair of classic jeans and a hoodie. Taking their lead from vintage American workwear, Superdry jeans offer a slim but relaxed fit so they partner perfectly with both trainers and brogues. With our wide range of different washes and shapes, you'll be able to find the pair that suits you best – and that dreaded 'smart casual' dress code. Browse through the hoodies range to finish the Superdry look. We've got zip-ups and pull-ons in the cosiest of fabrics and coolest of colours. Don't panic if you're not a logo guy; there are plenty of plain versions to choose from.
What's Hot This Season
We're seeing a lot of military-inspired pieces around this season, and the men's Superdry collection is no different. Wear a pair of desert boots with vintage-style jeans or relaxed-fit chinos to make this trend work any day. We're also big fans of the nautical look, but make sure not to take it too far: a striped tee or a pair of leather boat shoes are all you need to reveal your sartorial style. For a really relaxed weekend outfit, check out the slim-leg joggers with their hint of NYC cool. Pop on a pair of simple shoes and you've nailed the sports luxe look.
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