The Rimmel story began in 1834 when a French perfumer and his apprentice son, Eugene Rimmel, opened a perfumery in Londons Bond Street. Eugene Rimmels talent soon flourished and by age 24 he was not only an expert perfumer but also a cosmetics visionary. His pioneering methods in fields of personal hygiene, fragrance, colour, bath essences and mouth rinses saw many of his products given royal warrants. Fast-forward to the modern day and Rimmel is still one of the most relevant and pioneering beauty brands in the world with the word Rimmel even meaning mascara in several languages. Modern Rimmel sets its stall in witty, edgy and streetwise makeup intent on setting trends, not following them. Our affordable range of Rimmel cosmetics bears all the brands trademark glamour and can help any woman get the London look.