Shozaburo Shimano founded his company in 1921, initially as an ironworks that produced bicycle parts. Based in Sakai, Japan, the company is still widely respected for manufacturing bicycles, as well as rowing equipment. In 1970 they also moved into making fishing tackle. Available in the UK since the late 1980s, as youll see from the selection in our brand store, Shimano are a quality brand for both rods and reels, winning countless awards for their durable build and dependable design. Carrying on the Shimano tradition for precision engineering and product innovation, these are rods that will never let you down.