Sonic, the hedgehog with attitude, first appeared in computer games in June 1991. Designed by Sega to rival Nintendos Italian American plumber, Mario, this spiky blue haired hero could run at super fast speeds, and curl into a ball to power over obstacles and enemies. Sonic is an edgy, super cool character ready for all manner of adventure and after 20 years, hes notched up over 70 million sales. Sonic now features in games, comics and even an animated TV series and our brand store features a variety of Sonic toys and costumes, as well as the games themselves, to satisfy all Sonic fans.
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