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  • Payment options are selectable in checkout

Choose from 3 great payment options so you can pay in a way that suits you and your budget:

  • 1. Interest Free Payments
    • 20 weeks interest free credit available on all items.
    • 52 weeks interest free credit available on items over £99.
    • Interest free credit is available on all insurance products.
  • 2. Buy Now Pay Later
    • Pay nothing for a whole year when you spend £50 or more.
    • Buy now pay later is only available on interest bearing credit terms.
    • However, you can pay the full balance within the payment free period to avoid interest.
    • Click on 'Find out More' in checkout to see how it works.
  • 3. Spread the Cost
    • Lower monthly payments by taking longer to pay.
    • Pay over 104 weeks (2 years) for orders over £50.
    • Pay over 156 weeks (3 years) for orders over £99.
    • Interest is charged at your account rate for this payment option.

Representative Example:
0% APR representative (annual interest rate 0% fixed). Typical credit limit £750. The actual credit limit offered will depend on your credit status. This running credit account provides a range of interest free & interest bearing terms. An advance payment may be required with some orders placed on the account.

Payment options are selectable in checkout along with the cost breakdown, just click on the item description.

Over 18s only. Credit provided subject to status by Shop Direct Finance Company Limited. Registered office: Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Authorised and regulated by the Financial Conduct Authority.

  • From £ per week
  • From £ per week interest free
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From £ per week for this item

Spread the cost further

Choose our lowest weekly price and pay just £ per week for weeks for this item

×Sony Bravia KDL40WD653 40 inch Full HD Smart TV with Freeview, HDD Rec and USB Playback - Black
£
weeks
(% annual interest rate total amount payable £)
£ per week
1× - £
weeks
0% APR
£ per week
1×Services:  £This service charge will be due in full on your next statement.
  • 104 weeks available on items over £50.00
  • 156 weeks available on items over £99.00
  • Interest free payments available on Service Guarantees, Replacement Guarantees, Mobile phone insurance and Furniture Insurance.

Credit Explained

Interest bearing payment options shown are examples only and will be charged at your applicable interest rate

Representative Example:
0% APR representative (annual interest rate 0% fixed). Typical credit limit £750. The actual credit limit offered will depend on your credit status. This running credit account provides a range of interest free & interest bearing terms. An advance payment may be required with some orders placed on the account.

Payment options are selectable in checkout.

Interest bearing payment options shown are illustrations only. More options may be available in the checkout at your applicable interest rate.

Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Authorised and Regulated by the Financial Conduct Authority.

0% APR

With our interest free credit you could get this item from just £ per week and never pay more than £.

This means you could get this item from just £ a week interest free. See below..

×Sony Bravia KDL40WD653 40 inch Full HD Smart TV with Freeview, HDD Rec and USB Playback - Black
£
weeks
Interest free
0% APR
£ per week
1× - £
weeks
Interest free
0% APR
£ per week
1×Services:  £This service charge will be due in full on your next statement.
  • 20 weeks interest free available on all items
  • 52 weeks interest free available on items over £99.00
  • Interest free payments available on Service Guarantees, Replacement Guarantees, Mobile phone insurance and Furniture Insurance.

Credit Explained

Representative Example:
0% APR representative (annual interest rate 0% fixed). Typical credit limit £750. The actual credit limit offered will depend on your credit status. This running credit account provides a range of interest free & interest bearing terms. An advance payment may be required with some orders placed on the account.

Payment options are selectable in checkout.

Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Authorised and Regulated by the Financial Conduct Authority.

With a Littlewoods Account you can spread the cost to suit you. Select from the following payment options at checkout.

-

    Services:  £
    This service charge will be due in full on your next statement.

    Representative Example:
    0% APR representative (annual interest rate 0% fixed). Typical credit limit £750. The actual credit limit offered will depend on your credit status. This running credit account provides a range of interest free & interest bearing terms. An advance payment may be required with some orders placed on the account.

    Payment options are selectable in checkout.

    Interest bearing payment options shown are illustrations only. More options may be available in the checkout at your applicable interest rate.

    Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Authorised and Regulated by the Financial Conduct Authority.

    Buy Now Pay Later for 12 months when you spend £50 or more. Representative 0% APR.

    Purchases on Buy Now Pay Later will be charged to your account and exclusions confirmed when you order.

    You can select it in checkout by clicking the Buy Now Pay Later 'Add to order' button. At this point you'll choose to spread the cost over a 12 month payment free period plus a further period of either 104 or 156 weeks on interest bearing terms. This will be the term you will pay over if you do not pay the full cash price within the payment free period.

    Interest will be calculated for the payment free period plus the repayment period. The payment free period will begin at point of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch).

    Your interest rate for interest bearing credit terms, will depend on your credit status and be confirmed upon successful application and/or at the point of order.

    Avoid interest by paying the cash price in full before the end of the payment free period. Whether you are paying the full cash price, or a part payment remember to allocate your payment to the specific item you wish to pay off. All financial services products, delivery and installation charges, unless otherwise stated, are excluded from this offer.

    Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Authorised and regulated by the Financial Conduct Authority.

    Total
    £449.99

    Save for later
    Save for later

    Non returnable under our Approval Guarantee, once installed or connected. Your statutory rights are not affected. See Returns section in our Help pages for more information.

    • Product Description
    • Product Features
    • Technical Specification
    • Additional Information
    • Customer Reviews
    • Questions and Answers

    MPN: KDL40WD653BU EAN: 4548736023666

    The Sony Bravia KDL40WD653 Smart TV gives you access to an amazing world of entertainment.

    Feast you eyes on incredible picture quality – with a full HD 1920 x 1080 resolution, X-Reality Pro engine and Motionflow XR200 motion rate, you can soak up truly outstanding visuals.

    Built-in WiFi gives you access a great range of online services, including catch-up TV channels, web apps, social networking and movie downloads – just use your remote to access smart apps on your TV, sit back and enjoy.

    You can also easily access digital content from any USB stick – play music, video clips and view photo collections all through your TV with multi-format USB play.

    You can also store shows you want to watch later on an external USB hard disk. Enjoy easy one-touch and timer recording onto any USB HDD device up to 2Tb in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

    A built-in Freeview HD tuner gives you access to channels including BBC HD, ITV HD and C4 HD with no monthly fee or contract.

    The Sony Bravia WD6 is packed with great features wrapped up in a sleek, slim package. The screen has a narrow frame, so you can focus on your entertainment with near edge-to-edge pictures. 

    Note: Don’t forget - soundbars offer a simple way to improve your TV's audio without the fuss and wires of a surround sound system – making your viewing experience a millions times better.
    • Blue Tooth: N
    • Depth: 6.6 CM
    • Height: 54.9 CM
    • Width: 92.4 CM
    • Dongle Required: N
    • DVD: N
    • Miracast: Y
    • Resolution: Full HD
    • Screen Size: 40"
    • Surround Sound: N
    • Wifi Enabled: Y

    Product Features

    • X-Reality PRO: rediscover every detail
      Discover a thrilling world of extraordinary clarity, whatever you're watching. Every single pixel is upscaled beautifully by the powerful picture processing engine, while individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color and edges. Enjoy dramatically reduced picture noise, whatever you're watching.
    • Full HD 1080p
      Experience the detail of Full HD 1080p across all your entertainment. From Blu-ray Discs to catch-up TV to smartphone photos, you can see it all in perfect clarity on the big screen with this BRAVIA TV.
    • Motionflow XR keeps the action smooth
      Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
    • Slim look
      The screen has a narrow frame, accented with minimal bezels, so you can focus on your entertainment with near edge-to-edge pictures.
    • Super multi-format USB play
      Enjoy your favorite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi-format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility, simply plug in and you're ready to go.
    • Clear Phase for smooth, balanced frequencies
      BRAVIA uses a powerful computer model to analyze and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.

    Technical Specification

    Product DescriptionSony KDL-40WD653 BRAVIA WD653 Series - 40" LED TV
    Product TypeLED-backlit LCD TV
    Diagonal Class40"
    Resolution1920 x 1080
    Display Format1080p (Full HD)
    Input Video Formats1080/24p, 1080/60i, 1080/50i, 1080/50p, 1080/60p, 1080/30p
    Motion Enhancement TechnologyMotionflow XR 200 technology
    24p Technology24p True Cinema
    Video InterfaceHDMI, SCART
    HDMI Ports Qty3 ports
    ConnectivityWi-Fi, LAN
    HDCP CompatibleYes
    LCD Backlight TechnologyLED backlight - direct-lit LED
    Image Aspect Ratio16:9
    TV Tuner1x analogue, 1x digital
    Digital TV TunerDVB-C, DVB-T, DVB-T2
    Internet Streaming ServicesYouTube
    Speaker System2 speakers
    Stereo Reception SystemNICAM, A2
    USB2 ports
    Remote ControlStandard remote
    Energy ClassClass A+
    Power Consumption Operational59.4 Watt
    Power Consumption (On mode)48 W
    Energy Consumption per Year70 kWh
    Dimensions (WxDxH) - without stand92.4 cm x 6.6 cm x 54.9 cm
    Weight7.7 kg

    Nothing to pay for a whole year when you spend £50 or more

    Avoid interest by paying in full within 12 months. BNPL is only available on interest bearing terms.

    Credit is provided, subject to credit and account status by Shop Direct Finance Company Limited.

    Representative 0% APR

    1

    You can select it in checkout by clicking the Buy Now Pay Later "Add to order button". At this point you’ll choose to spread the cost over a 12 month payment free period plus a further period of either 104 or 156 weeks. This will be the term you will pay over if you do not pay the full cash price within the payment free period.

    Interest will be calculated for the payment free period plus the repayment period. The payment free period will begin at point of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch).
    Your Interest rate for interest bearing credit terms, will depend on your credit status and confirmed upon successful application and at the point of order.

    Avoid interest by paying the cash price in full before the end of the payment free period. Whether you are paying the full cash price, or a part payment, remember to allocate your payment to the specific item you wish to pay off.

    Over 18’s only. 12 months=12 calendar months. Credit is provided, subject to status, by Shop Direct Finance Company Limited. Authorised and regulated by the Financial Conduct Authority.