In 1955, entrepreneur Leonard H Lavin created the Alberto Culver Company and started selling Alberto VO5 shampoo on Americas west coast. Three years later Alberto VO5 Hairdressing became the number one brand in its category, a position it still holds today thanks to the companys constant innovation not just in its hair care product development but also in its advertising and marketing strategies. Today the Alberto Culver Corporation includes brands like St. Ives skincare products, TRESemm and Nexxus and manufactures all manner of hair care kit. Putting its success down to the company ethos of successfully nurturing its two biggest assets, brands and people, VO5 creates innovative and easy to use hair styling products and gentle, effective hair care treatments. Check our VO5 brand store for our latest range.