Smart Dresses

South Floral Printed Cotton Sateen Dress

This summer, we’re indulging our undeniable passion for print. This South floral print dress is a decadent addition to your collection of stylish summer prints and we love the belt to the waist for a flattering finish.

The cut of this floral print dress complements your shape for instant feminine flattery. The sleeveless design shows off sun smooched shoulders while the fabric makes for light and breezy fashion. This floral print dress is made from luxurious cotton sateen for a touch of opulence. The contrast belt sets off the print, lending a subtle 60s nod that’s boho beautiful.

Pair this South printed floral dress with strappy sandals to match the belt. Go glam with stiletto heels and a matching clutch bag.

Useful info:

• Floral print dress by South
• Cotton sateen fabric; sleeveless
• Belt to the waist
• Length: 36 inches

South Contrast Lace Tunic Dress

With contrast panels this South lace tunic dress is striking – the perfect blend of a contemporary cut and vintage inspired fabric. The result is a stand-out tunic dress that tempts your fashion buds this season.

In elegant ivory and dramatic black this piece is all about contrasts. The sleeveless cut shows off sun kissed shoulders and complements the scoop neckline for a simple style with plenty of personality. The contrast lace panels make it the ultimate object of desire this season and the tunic style gives it a laidback finish.

Pair this South lace tunic dress with peep toe heels and a matching clutch bag. Sharpen the style with a tailored blazer and pointed courts.

Useful info:

• Lace tunic dress by South
• Scoop neck; sleeveless cut
• Contrast lace panels to fabric
• Length: 26 inches

South Floral Printed Ruffle Dress

In a vintage inspired floral print this South ruffle dress is a unique piece that takes top spot on our essential dresses list this season.

This printed floral dress is a summer delight that’s light and breezy. The ruffle detail to the front flatters, adding a soft and elegant touch of volume for an ultra feminine shape. This printed dress features a belt to the waist that shows off your shape and the length makes it a ladylike dress for day or for evening.

Wear this floral printed dress with court shoes or strappy heeled sandals. For evening, a clutch bag sets off the print beautifully.

Please note Belt not included.

Useful info:

• Floral printed dress by South
• Ruffle fabric detail to the front
• Belted detail to the waist
• Length: 36 inches

South Embellished Shift Dress

This South embellished shift dress is a gorgeous little frock that's playful but ultra stylish. This dress features sequin detail to the collar and the cuffs for a touch of glitz and glamour.

This embellished dress features long sleeves in a semi-sheer fabric. The sequin detail to the cuffs and collar gives you all the glamour you need for an eye-catching evening style. This dress is perfect for a classic and feminine evening look and the lining to the inside adds a little extra luxury.

Pair this South sequin dress with nude peep toe platforms or your tallest patent heels. A sequin clutch bag sets off the embellished detail.

Useful info:

• Shift dress by South
• Semi-sheer sleeves
• Sequin collar and cuffs
• Length: 36 inches

Savoir Confident Curves Control Wrap Dress

This season, a sleek silhouette is within easy reach. This Savoir Confident Curves dress features power mesh support that nips you in, showing off an instant hourglass.

Make this cross-over dress your most confident party piece this season. Mesh support to the tummy and hip area creates a slimmer looking figure. The slightly longer sleeves are elegant and chic while a wide v-neck design elongates your neckline. To the skirt, this dress drapes beautifully and we love the understated cut for a luxurious look that's sophisticated and stunning. The longer length of this Confident Curves dress gives it a classic feel. Play it up with a pair of tall suede heels, or go for strappy heeled sandals to soften the style. This dress can be finished with a sequin clutch bag and diamante earrings for a touch of glam.

Useful info:

• Cross-over jersey dress by Savoir
• Longer sleeves; tapered skirt
• Mesh support to tummy and hips
• Pleat detail to the fabric
• Creates a sleeker flattering shape
• Length: 40 inch

Savoir Confident Curves Dress

Pour your curves into this bodycon dress by Savoir. With colour block detail this is the perfect illusion dress for a svelte summer figure.

This Confident Curves dress features a hidden support lining to the inside for maximum comfort and shape definition. The concealed centre back zip fastening perfects the fit while the back vent detail allows movement. This bodycon dress has three-quarter length sleeves and makes the perfect evening dress for occasions where a first impression counts.

Wear this Savoir Confident Curves dress with patent peep toe heels and a matching clutch bag.

Useful info:

• Confident Curves control dress by Savoir
• Three quarter sleeve colour block dress
• Concealed centre back zip fastening
• Centre back vent detail for movement
• Hidden support lining for comfort and shape
• Length: 40 inches

So Fabulous! Body Contour Dress

Keep things chic with this So Fabulous! bodycon dress.

The perfect statement piece to your party or office wardrobe, this bodycon dress adds a confident, classy edge to your look.

Distinctive contrast stitching sweeps your curves and accentuates your hourglass figure with dramatic effect. Whilst the swoop neckline highlights your cleavage beautifully. To the back, a simple zip fastening finishes a sleek style.

For added impact, pair this So Fabulous! bodycon dress with some killer black stilettos.

Available in sizes 14 - 32, and in black or green.

Useful info:

• Body contour dress by So Fabulous!
• Flattering contrast stitching
• Sleek zip fastening to the back
• Worn length: 40 inch
• Available in black or green
• Available in sizes 14 - 32

South Linen Mix Pencil Dress

This gorgeous simple pencil dress – available in either classic black or monochrome black and stone – from South is a stunning all-round fashion piece.

This pencil dress has a subtle centre belt – another waist-narrowing feature – as well as a rear zip fastening, rear vent and comfort-enhancing full lining. Worn length is 38 inches.

Inspired by on-trend swinging sixties styles, we like the different-width colour bands across the torso of the two-tone version of this dress – in alternating black and stone – for lots of definition. There's more white across the waist and shoulders, and more black across the bust and hips; this has a slimming effect, whilst also enhancing your curves.

Wear your pencil dress from South with matching black platform sandals for an injection of chic style this season.

Useful info:

• Pencil dress by South
• Central belt
• Rear zip fastening
• Rear vent
• Full lining
• Worn length: 38 inches
• Black or black/stone colourway

So Fabulous! Jersey Wrap Front Dress

So flattering, and so versatile. This So Fabulous! jersey wrap front dress is sure to be a 'go to' piece in your seasonal wardrobe.

In dramatic red, or chic black, this So Fabulous! jersey wrap front dress cuts an elegant look. In super soft jersey this wrap dress hugs your body beautifully, skimming your curves in exactly the right places. The gentle wrap to the bust makes the most of your assets, whilst long sleeves provide a little cover for where most women feel they need it most. We know we do. The classic knee length is also utterly flattering too.

Pair this So Fabulous! jersey wrap front dress, with contrast peep toe patent heels for a powerful feminine look.

Useful info:

• So Fabulous! jersey wrap front dress
• Long sleeves for a little extra cover
• Length: 40 ins
• Available in Sizes 14 -32
• Available in red or black