The anticipation, the excitement
and your beautiful baby bump,
this is the perfect place for all your prep.
Out & about
Travel systems
Car seats
Pushchair essentials
At home
The Nursery
Moses baskets & cribs
Bump essentials
Bathtime & changing
Safety & monitors
New born clothing
Just for you
Hospital checklist
Be prepared to welcome your new bundle of joy with our downloadable Hospital Checklist
Maternity wear
Gift Finder
0 - 12 months
Your bundle of joy is finally here
and you're moving into the 4th trimester -
time to enjoy a whole new world of fun
Out & about
Car seats
At home
Bouncers, walkers & swings
The nursery
Baby essentials
Safety & monitors
Baby clothing
Bathtime & changing
Baby toys
Discover more for your baby
12 - 48 months
Baby is all grown-up and turning into a wonderful
little person - it's time for pre-school toys,
strollers and their first 'big' bed, as well as an
ever-changing wardrobe!
Out & about
Car seats
Buggies & strollers
At home
Potty training
High chairs
Out & about
Toddler toys
Girls clothing
Boys clothing
Discover more for your little one
Shop our favourite brands

Delay payment for a whole year when you spend £50 or more

Avoid interest by paying in full within 12 months.

Buy Now Pay Later typical interest rate is 44.9% per annum. Subject to status.

Buy Now Pay Later (BNPL) allows you to delay payment for 12 months. The payment free period starts when you place your order (including items which are purchased on pre-order and/or are not ready for immediate dispatch).

Select BNPL at checkout and the repayment period of either 104 or 156 weeks. This is the repayment period you will pay over, once the payment free period (12 months) has ended.

The interest rate typically used to calculate BNPL interest is 44.9% per annum. Your interest rate will be detailed in checkout. The interest is calculated on the payment free period and the repayment period. You can avoid interest by paying the cash price in full within the payment free period.

Delivery charges and other Financial Services products are not available on Buy Now Pay Later and will appear on your next statement.

Please note, if you have non BNPL purchases on your account you will still need to make at least your minimum payment as detailed on your statement.

Credit provided, subject to credit and account status, by Shop Direct Finance Company Ltd, Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18s only.