See the big wide world with the right set of wheels

Keep them safe and snug on big adventures

Make their space special for snuggles
and snoozes

Add a splash of personality to their nursery
or playroom

OUR TOP PICKS

From travel to play, keep them happy all day, with Cosatto

Help keep hungry tummies full
and happy

Fill their wardrobes with the
cutest outfits

Create a safe place for little
explorers

Keep your little ones entertained

Learn and play with all the best toys

Pregnancy Advice

Pregnancy is not easy, let us help with our
useful advice.

DOWNLOAD

Hospital Checklist

Be prepared to welcome your new bundle
of joy with our helpful checklist.

DOWNLOAD

Car Seat Buying Guide

With so many options available, let us
help you find the right car seat for your
little one.

BUYING GUIDE

Nursery Furniture Buying Guide

Create the perfect nursery with our
buying guide.

BUYING GUIDE

SHOP NOW AND DELAY PAYMENT FOR A YEAR

You can choose Buy Now Pay Later in checkout when you spend £50 or more.

Avoid any interest by paying in full within 12 months.

Buy Now Pay Later typical interest rate is 44.9% per annum. Subject to status.

CLICK HERE FOR MORE INFO >
No Thanks
1
Buy Now Pay Later (BNPL) allows you to delay payment for 12 months. The payment free period starts when you place your order (including items which are purchased on pre-order and/or are not ready for immediate dispatch).

Select BNPL at checkout and the repayment period of either 104 or 156 weeks. This is the repayment period you will pay over, once the payment free period (12 months) has ended.

The interest rate typically used to calculate BNPL interest is 44.9% per annum. Your interest rate will be detailed in checkout. The interest is calculated on the payment free period and the repayment period. You can avoid interest by paying the cash price in full within the payment free period.

Delivery charges and other Financial Services products are not available on Buy Now Pay Later and will appear on your next statement.

Please note, if you have non BNPL purchases on your account you will still need to make at least your minimum payment as detailed on your statement.

Credit provided, subject to credit and account status, by Shop Direct Finance Company Ltd, Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18s only.