Bump
The anticipation, the excitement and your beautiful baby bump, this is the perfect place for all your prep.
Journey essentials
Travel systems SHOP ALL
Car seats SHOP ALL
Pushchair essentials SHOP ALL
The nursery
Safety & monitors SHOP ALL
Nursery furniture SHOP ALL
Moses basket and cribs SHOP ALL
Everyday essentials
Newborn clothing SHOP ALL
Feeding SHOP ALL
Bathtime & changing SHOP ALL
Discover more for Mum
Gift Finder
Hospital checklist
Be prepared to welcome your new bundle of joy with our downloadable Hospital Checklist
DOWNLOAD
Pregnancy advice DOWNLOAD
Nursery buying guide
Create a beautiful nursery with our helpful buying guide
READ MORE
Car seat buying guide
Find the right car seat for your little one
READ MORE
Baby
Your bundle of joy is finally here and you're moving into the 4th trimester - time to enjoy a whole new world of fun.
Journey essentials
Pushchairs SHOP ALL
Car seats SHOP ALL
Pushchair essentials SHOP ALL
The nursery
Nursery furniture SHOP ALL
Safety & monitors SHOP ALL
Everyday essentials
Baby clothing SHOP ALL
Feeding SHOP ALL
Bathtime & changing SHOP ALL
Playtime
Bouncers, walkers and swings SHOP ALL
Baby toys SHOP ALL
Discover more for Mum
Home safety guide
Download our guide to help keep your little one safe around your home
DOWNLOAD
Nursery inspiration guide READ MORE
Pushchair buying guide
Make sure your baby's first wheels are safe and comfortable
READ MORE
Toddler
Baby is all grown-up and turning into a wonderful little person - it's time for pre-school toys, strollers and their first 'big' bed, as well as an ever-changing wardrobe!
Journey essentials
Car seats SHOP ALL
Buggies and strollers SHOP ALL
Home necessities
Toddler toys SHOP ALL
Toddler bedroom SHOP ALL
Home safety SHOP ALL
Everyday essentials
Boys clothing SHOP ALL
Highchairs SHOP ALL
Girls clothing SHOP ALL
Potty training SHOP ALL
Discover more for your toddler
Character shop SHOP ALL
Bed buying guide
Ease your little ones transition from cot to bed with the HelloHome guide
DOWNLOAD
Toddler sleep guide
Get a good nights sleep with the World’s Apart advice guide
DOWNLOAD
Shop our favourite brands

SHOP NOW AND DELAY PAYMENT FOR A YEAR

You can choose Buy Now Pay Later in checkout when you spend £50 or more.

Avoid any interest by paying in full within 12 months.

Buy Now Pay Later typical interest rate is 44.9% per annum. Subject to status.

1
Buy Now Pay Later (BNPL) allows you to delay payment for 12 months. The payment free period starts when you place your order (including items which are purchased on pre-order and/or are not ready for immediate dispatch).

Select BNPL at checkout and the repayment period of either 104 or 156 weeks. This is the repayment period you will pay over, once the payment free period (12 months) has ended.

The interest rate typically used to calculate BNPL interest is 44.9% per annum. Your interest rate will be detailed in checkout. The interest is calculated on the payment free period and the repayment period. You can avoid interest by paying the cash price in full within the payment free period.

Delivery charges and other Financial Services products are not available on Buy Now Pay Later and will appear on your next statement.

Please note, if you have non BNPL purchases on your account you will still need to make at least your minimum payment as detailed on your statement.

Credit provided, subject to credit and account status, by Shop Direct Finance Company Ltd, Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18s only.