Introducing the
NEW HERO7 BLACK Action Camera

Freakishly smooth footage. Smart–capture superpowers. Battle–tested and waterproof
without a housing. This is HERO7 Black, the most advanced GoPro ever.

HyperSmooth Video Stablisation

Get gimbal–like stablisation – without the gimbal. HERO7 Black predicts your movements and corrects for camera shake to deliver insanely smooth footage.

Live Streaming

Share your story as you live it with video streaming to Facebook Live. You can save your streamed videos to your SD card in high resolution too!

Rugged & Waterproof

Share experiences you can't capture with your phone. The HERO7 Black is perfect for any adventure and for those action packed trips, with a rugged and waterproof design.


Get the best photos automatically. With SuperPhoto, HERO7 Black intelligently applies HDR, local tone mapping and noise reduction to optimise your shots.

What's included?

Introducing the
NEW HERO7 SILVER Action Camera

Meet HERO7 Silver, the perfect camera for adventures big and small.
It's built tough and totally waterproof – just grab it and go for it.

4K30 Video

Get stunning 4K video that's as amazing as the moment itself. You can also shoot time lapse videos to turn longer events into short, shareable moments.

Live Streaming

Stay in the moment. Control your HERO7 Silver hands–free with voice commands such as "GoPro, take a photo" and "GoPro, start recording."

Voice Control

HERO7 Silver takes beautiful, vibrant 10MP photos – even in challenging shots that mix bright light and shadows. And with Burst mode, you can get 15 photos in one second.

10MP Photos With WDR

Get closer to the action. Perfectly frame your photos and videos just by touching the screen.1

1 – Touch zoom is available for photos and 1440p30 video only

What's included?

Note: Built–in rechargable battery

Introducing the
NEW HERO7 WHITE Action Camera

Say hello to HERO7 White, the perfect partner on any adventure.
It's tough, tiny and totally waterproof so it can go wherever you do.

Rugged & Waterproof

Share experiences you can't capture with your phone. HERO7 White is tough, tiny, totally waterproof – and up for any adventure.

Video Stabilisation

No more shaky footage. HERO7 White records smooth, steady video whether you're skiing, snorkelling or chasing your dog around the garden.

Full HD Video

HERO7 White records beautiful full HD video. You can also shoot unique time lapse videos to turn longer events into short, shareable moments.

Short Clips

Capture 15 or 30 second video clips that are just the right length for sharing.

What's included?

Note: Built–in rechargable battery

GoPro app

Capture, create and enjoy

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You can choose Buy Now Pay Later in checkout when you spend £50 or more.

Avoid any interest by paying in full within 12 months.

Buy Now Pay Later typical interest rate is 44.9% per annum. Subject to status.

Buy Now Pay Later (BNPL) allows you to delay payment for 12 months. The payment free period starts when you place your order (including items which are purchased on pre-order and/or are not ready for immediate dispatch).

Select BNPL at checkout and the repayment period of either 104 or 156 weeks. This is the repayment period you will pay over, once the payment free period (12 months) has ended.

The interest rate typically used to calculate BNPL interest is 44.9% per annum. Your interest rate will be detailed in checkout. The interest is calculated on the payment free period and the repayment period. You can avoid interest by paying the cash price in full within the payment free period.

Delivery charges and other Financial Services products are not available on Buy Now Pay Later and will appear on your next statement.

Please note, if you have non BNPL purchases on your account you will still need to make at least your minimum payment as detailed on your statement.

Credit provided, subject to credit and account status, by Shop Direct Finance Company Ltd, Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18s only.