Your data is in safe
hands with Littlewoods

General Data Protection Regulation, or GDPR, governs how businesses process and handle customer data. Our helpful guide explains what it means for you. It won't take long, so you'll soon be back to shopping stuff you love.

Don't worry, GDPR is really
easy to get to grips with.

We'll keep things simple and explain to you what you should know...

All businesses in the UK who process personal data have to comply with the General Data Protection Regulation (GDPR for short). You may have heard of GDPR and we want to explain how this applies to you and your relationship with Littlewoods.

At its heart, GDPR wants to better reflect the modern world we live in and make sure our personal information is kept safe and secure by businesses that use it. It's a good thing for all of us.

What is personal data?

Personal data is any information which relates to you. From your name and address to unique account numbers, any information that can identify you can be classed as personal.

This information is used by a vast array of organisations from your employer storing your personal details at work, to how your favourite shop targets you with their promotional offers.

Under GDPR, businesses are required to take greater care over your personal information and how it's used.

What does GDPR say?

GDPR aims to put you in further control of your information. You now have additional rights & this includes the right to access the information

companies hold so you can understand what companies know about you. More information can be found in our privacy notice at the bottom of this page.

We keep your data safe
so there won't be any
unexpected surprises.

Our commitment to keeping your information private and safe hasn't changed! Trust has always been of great importance to us and will continue to be.

We continue to review how we work and will always have your interests at heart.

Our privacy notice reflects our open and honest approach to how we collect and use your information.

Above all we want to be clear on our ongoing promise to keep your information safe.

In summary this policy explains how:

  • We will be open about what data we collect
  • We will be open about how we use it
  • We will demonstrate to you how we take your privacy very seriously

Making our shopping
experience unique to you!

We want to provide you with the best possible shopping experience and using some of your information helps us to do that. By using your information, we can carefully select products and services that we think may be of interest to you rather than just send out lots of updates.

If you are a customer or signed up to hear from us, then we may communicate things like promotions, discounts, new product launches or sale previews to you via email or text. Here's a quick example of how this works.


Last Christmas we were able to help thousands of our customers buy a leading Xbox bundle at the cheapest price on the market.


We were able to identify a group of customers who we knew were interested in buying an Xbox. Using this information we were able to contact those people with the best bundle at the best price using emails to communicate our offer.

The Outcome

Our customers secured the best product at the best price. We made it easy for our customers to find the right product and were effective in our marketing. It’s a win win.


You can choose Buy Now Pay Later in checkout when you spend £50 or more.

Avoid any interest by paying in full within 12 months.

Buy Now Pay Later typical interest rate is 44.9% per annum. Subject to status.

Buy Now Pay Later (BNPL) allows you to delay payment for 12 months. The payment free period starts when you place your order (including items which are purchased on pre-order and/or are not ready for immediate dispatch).

Select BNPL at checkout and the repayment period of either 104 or 156 weeks. This is the repayment period you will pay over, once the payment free period (12 months) has ended.

The interest rate typically used to calculate BNPL interest is 44.9% per annum. Your interest rate will be detailed in checkout. The interest is calculated on the payment free period and the repayment period. You can avoid interest by paying the cash price in full within the payment free period.

Delivery charges and other Financial Services products are not available on Buy Now Pay Later and will appear on your next statement.

Please note, if you have non BNPL purchases on your account you will still need to make at least your minimum payment as detailed on your statement.

Credit provided, subject to credit and account status, by Shop Direct Finance Company Ltd, Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18s only.