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Sony ILCE7M4KB.CEC Alpha 7 IV Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens (33MP, Real-time autofocus, 10 fps, 4K60p)

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    • 52 weeks interest free credit available on items over £250.
    • Interest free credit is available on all insurance products.
  • 2. Buy Now Pay Later (BNPL)
    • Delay payment for 12 months when you spend £50 or more.
    • Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum. Your interest rate is personal to you and will be detailed in checkout.

    • Remember, avoid paying all interest by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments. Find out how BNPL works in checkout.
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Over 18s only. Credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and regulated by the Financial Conduct Authority.

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×Sony ILCE7M4KB.CEC Alpha 7 IV Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens (33MP, Real-time autofocus, 10 fps, 4K60p)
£
weeks
(% annual interest rate total amount payable £)
£ per week
1× - £
weeks
0% APR
£ per week
1×Services:  £This service charge will be due in full on your next statement.
  • 104 weeks available on orders over £50.00
  • 156 weeks available on orders over £99.00
  • Interest free payments available on all insurance products.

Credit Explained

Interest bearing payment options shown are examples only and will be charged at your applicable interest rate

Payment options are selectable in checkout.

Interest bearing payment options shown are illustrations only. More options may be available in the checkout at your applicable interest rate.

Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and Regulated by the Financial Conduct Authority.

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With our interest free credit you could get this item from just £ per week and never pay more than £.

This means you could get this item from just £ a week interest free. See below..

×Sony ILCE7M4KB.CEC Alpha 7 IV Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens (33MP, Real-time autofocus, 10 fps, 4K60p)
£
weeks
Interest free
0% APR
£ per week
1× - £
weeks
Interest free
0% APR
£ per week
1×Services:  £This service charge will be due in full on your next statement.
  • 20 weeks interest free available on all items
  • 52 weeks interest free available on items over £250
  • Interest free payments available on all insurance products.

Credit Explained

Payment options are selectable in checkout.

Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and Regulated by the Financial Conduct Authority.

With a LITTLEWOODS Account you can spread the cost to suit you. Select from the following payment options at checkout.

-

    Services:  £
    This service charge will be due in full on your next statement.

    Payment options are selectable in checkout.

    Interest bearing payment options shown are illustrations only. More options may be available in the checkout at your applicable interest rate.

    Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and Regulated by the Financial Conduct Authority.

    What is Buy Now Pay Later?

    Buy Now Pay Later is an interest bearing option that allows you to delay payments on your purchases for up to 12 months. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

    You can choose:
    A delayed payment period of 12 months and then a repayment period of 104 weeks when you spend £50 or more.
    A delayed payment period of 12 months and then a repayment period of 156 weeks when you spend £99 or more.

    How interest is calculated?

    Interest will be charged for the delayed payment period and the chosen repayment period.

    Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum. This calculation factors in the planned payments that are requested during the repayment period. Your interest rate is personal to you and will be detailed in checkout.

    How to avoid paying interest?

    You can avoid paying all interest for both periods by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments.

    Making partial payments may result in a portion of the lump sum of compound interest being refunded at the end of the delayed payment period.

    Remember if you choose not to pay the full cash price before the end of the delayed payment period any outstanding balance plus the lump sum of compound interest applied at the date of order will become payable.

    How do I make a Buy Now Pay Later payment?

    To make a full or partial payment simply log into My Account, choose “Make a payment”, select “Pay Buy Now Pay Later” and allocate your payment to the specific item(s) you wish to pay off. Alternatively, you can call us.

    What happens after the delayed payment period?

    If you have not made any payments towards your Buy Now Pay Later, the outstanding balance plus the lump sum of compound interest will be payable across your chosen repayment period. This will now be included in your account minimum payment request each month.

    If you have made partial payments, but not cleared the full cash price before the end of the delayed payment period, the outstanding balance plus a reduced lump sum of compound interest will become payable. The repayment amount agreed for the repayment period will remain the same, meaning the repayment period may be shorter than originally agreed.
    If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

    What is excluded from Buy Now Pay Later?

    The costs for delivery, installation services and any warranty and insurance products cannot be placed on Buy Now Pay Later. Buy Now Pay Later availability is subject to your credit and account status.

    Do I still have to pay my minimum payment?

    Yes, allocating payments to Buy Now Pay Later will not cover the minimum payment for your Littlewoods account. If you have a non-Buy Now Pay Later balance on your Littlewoods account you will still need to make at least your minimum payment as shown on your statement.

    Over 18's only. Credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and regulated by the Financial Conduct Authority.

    Total
    £3,139.99

    Non returnable under our Approval Guarantee, once installed or connected. Your statutory rights are not affected. See Returns section in our Help pages for more information.

    • Product Description
    • Product Features
    • Technical Specification
    • Additional Information
    • Customer Reviews
    • Questions and Answers

    MPN: ILCE7M4KB.CEC EAN: 4548736133785

    Item number URWM5

    Sony ILCE7M4KB.CEC Alpha 7 IV Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens - for capturing stunning images of all your adventures.

    Claim £150 CASHBACK when you purchase this Sony camera between 01.04.25 - 31.07.25. To claim and for full T&Cs, visit www.sony.co.uk/cashback/summer

    CUTTING-EDGE TECHNOLOGY
    Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony's best technology into the hands of creators and professionals.

    GET INSPIRED
    With groundbreaking performance in both still and movie recording, you can capture breathtaking imagery along with on-the-spot delivery and distribution. Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.

    BIONZ XR PROCESSOR
    The Alpha 7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

    WEBCAM MODE
    All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup.

    E-MOUNT LENSES
    With more than 60 Sony original E-mount lenses, from wide to telephoto focal lengths, plus premium and specialist creative lenses, there are near-limitless expressive choices for your streaming or sharing. The versatile Sony 28-70 mm F3.5-5.6 Lens is included to get you started.
    • Depth: 79.8 MM
    • The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality
    • Inheriting the latest colour science and creative modes from professional Sony cameras
    • Best Autofocus performance yet - Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird)
    • Shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
    • Includes a fast & clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation system
    • Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality.
    • the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing.
    • Includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones
    • The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected
    • Choose from 40+ Sony native full frame lenses to unleash your creativity.
    • GPS: N
    • Height: 96.4 MM
    • NFC: N
    • RAM Memory: No Memory
    • SD Card: Y
    • Video Quality: 4k
    • Width: 131.3 MM
    • Zoom: 4XDigital

    Product Features

    • Newly developed 33MP full-frame back-illuminated CMOS image sensor
      Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction.
    • Flagship-level image processing with BIONZ XR
      The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and color reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.
    • Higher resolution, better color reproduction
      In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.
    • Beautiful images with reduced noise
      Building on the capabilities of the back-illuminated image sensor, the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).
    • Wide, 15-stop dynamic range
      Taking advantage of the camera's full dynamic range of 15 stops, the α7 IV uses image data from the sensor's 33.0 megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.
    • 5-axis optical image stabilization
      The α7 IV's high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the high-resolution performance of the camera's 33.0MP image sensor.
    • Sony's smart AI-based Real-time Tracking
      Sony's unique subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
    • Real-time Eye AF for birds
      For the first time in the α series, bird-eye detection is available in movies as well as still shots - simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.
    • 4K 60p movies with smooth, natural-looking capture
      It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.
    • 7K oversampling for beautifully expressive, richly detailed images
      When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.
    • Support for S-Cinetone, Creative Look and S-Log3
      The S-Cinetone color matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.
    • New Breathing Compensation
      The a7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony's E-mount lenses. By minimizing the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results - for new creative possibilities from a diverse range of Sony's E-mount lenses.
    • Focus Map to visualize depth of field
      Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field when you're shooting. In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.
    • AF Assist supports focus transitions when using AF
      Inherited from the Cinema Line FX, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.
    • Focus fine-tuning for true creative freedom
      Fine-tuned focus features, also used in higher-end models like the α1 and the α7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customizable subject tracking sensitivity.
    • High-performance 'Active Mode' image stabilization
      Active Mode stabilization for movie shooting is built on the camera's highly accurate stabilization unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilization, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility.
    • Instantly turn your α7 IV into a web camera
      All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select "Live Stream (USB Streaming)", and you're set.
    • Share your still images and movies immediately
      The α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.
    • Improvements in selection and editing workflow
      The α7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed.

    Technical Specification

    Product DescriptionSony a7 IV ILCE-7M4K - digital camera FE 28-70mm OSS lens
    Product TypeDigital camera - 4K - mirrorless system
    Lens IncludedFE 28-70mm OSS lens
    Memory Card SlotSD card, CFexpress / SD card
    Image ProcessorBIONZ XR
    SensorsDigital level metre
    Wireless InterfaceWi-Fi, Bluetooth
    Sensor Resolution33.0 Megapixel
    Max Video Resolution3840 x 2160
    Lens SystemZoom lens 28 - 70 mm - f/3.5-5.6 FE OSS
    Focus AdjustmentAutomatic, manual
    Min Focus Distance30 cm
    Digital Zoom4x
    Image StabiliserOptical (Steady Shot with 5-axis Intelligent Active Mode)
    ViewfinderElectronic - 0.5" - colour - OLED
    DisplayLCD display - 3"
    Supported BatterySony NP-FZ100 Li-ion rechargeable battery - 2280 mAh (included)
    InterfaceUSB 2.0, USB-C
    Dimensions (WxDxH)13.13 cm x 7.98 cm x 9.64 cm
    Weight658 g

    Delay Payments for 12 months with Buy Now Pay Later when you spend £50 or more

    Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum.

    Remember, avoid paying all interest by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments.

    1

    What is Buy Now Pay Later?
    Buy Now Pay Later is an interest bearing option that allows you to delay payments on your purchases for up to 12 months. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

    You can choose:
    A delayed payment period of 12 months and then a repayment period of 104 weeks when you spend £50 or more.
    A delayed payment period of 12 months and then a repayment period of 156 weeks when you spend £99 or more.

    How interest is calculated?
    Interest will be charged for the delayed payment period and the chosen repayment period.

    Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum. This calculation factors in the planned payments that are requested during the repayment period. Your interest rate is personal to you and will be detailed in checkout.

    How to avoid paying interest?
    You can avoid paying all interest for both periods by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments.

    Making partial payments may result in a portion of the lump sum of compound interest being refunded at the end of the delayed payment period.

    Remember if you choose not to pay the full cash price before the end of the delayed payment period any outstanding balance plus the lump sum of compound interest applied at the date of order will become payable.

    How do I make a Buy Now Pay Later payment?
    To make a full or partial payment simply log into My Account, choose "Make a payment", select "Pay Buy Now Pay Later" and allocate your payment to the specific item(s) you wish to pay off. Alternatively, you can call us.

    What happens after the delayed payment period?
    If you have not made any payments towards your Buy Now Pay Later, the outstanding balance plus the lump sum of compound interest will be payable across your chosen repayment period. This will now be included in your account minimum payment request each month.

    If you have made partial payments, but not cleared the full cash price before the end of the delayed payment period, the outstanding balance plus a reduced lump sum of compound interest will become payable. The repayment amount agreed for the repayment period will remain the same, meaning the repayment period may be shorter than originally agreed.
    If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

    What is excluded from Buy Now Pay Later?
    The costs for delivery, installation services and any warranty and insurance products cannot be placed on Buy Now Pay Later. Buy Now Pay Later availability is subject to your credit and account status.

    Do I still have to pay my minimum payment?
    Yes, allocating payments to Buy Now Pay Later will not cover the minimum payment for your Littlewoods account. If you have a non-Buy Now Pay Later balance on your Littlewoods account, you will still need to make at least your minimum payment as shown on your statement.