Buy an Apple device and get Apple TV+, Apple Fitness+, Apple Arcade and more.
The most powerful iPhone ever. Brilliant display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.
iPad Pro, powered by the Apple M5 chip, delivers outrageous performance for effortless productivity and advanced AI workflows. With a stunning Ultra Retina XDR display, superfast WiFi 7, Neural Accelerators for AI workloads, and a redesigned iPadOS, there’s no limit to what you can do with iPad Pro.
The iPad Air. Built for Apple Intelligence. Supercharged by the lightning-fast Apple M3 chip. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for even better video calls, and blazing-fast Wi-Fi 6E. And it works with Apple Pencil Pro, Magic Keyboard and Smart Folio, so you can multitask, study, work, play and create from anywhere.
Get outrageous performance with the 14 inch MacBook Pro with the M5, M4 Pro or M4 Max chip, and the 16 inch model with M4 Pro or M4 Max. Built for AI, including powerful Apple Intelligence features. With up to 24 hours of battery life and a breathtaking 14 inch or 16 inch Liquid Retina XDR display with up to 1,600 nits peak brightness, it’s pro in every way.
MacBook Air with the M4 chip lets you fly through work and play. With Apple Intelligence, a brilliant 13 inch or 15 inch Liquid Retina display, up to 18 hours of battery life3 and a strikingly thin and light design, MacBook Air is built to last and can take on just about anything, anywhere.
Built into your iPhone, iPad and Mac to help you write, express yourself and get things done effortlessly.◊
With ChatGPT integrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.
◊ Legal Disclaimers
Apple Intelligence: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as part of an iOS 18, iPadOS 18 and macOS Sequoia software update, with more platforms and languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
Clean Up: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update.
Siri: Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required.
