iPhone 17 Pro
Pre-order from 12th September
Enjoy a world of entertainment from Apple.
Buy an Apple device and get Apple TV+, Apple Fitness+, Apple Arcade and more.
Apple
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iPhone 17 Pro & iPhone 17 Pro Max
The most powerful iPhone ever. Brilliant display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.
iPad Pro
The new iPad Pro is impossibly thin, featuring outrageous performance with the Apple M4 chip, a breakthrough Ultra Retina XDR display and superfast Wi-Fi 6E. Along with Apple Pencil Pro and Magic Keyboard, it brings endless versatility, creativity and productivity to your fingertips.
iPad Air
The iPad Air. Built for Apple Intelligence. Supercharged by the lightning-fast Apple M3 chip. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for even better video calls, and blazing-fast Wi-Fi 6E. And it works with Apple Pencil Pro, Magic Keyboard and Smart Folio, so you can multitask, study, work, play and create from anywhere.
MacBook Pro 14” & 16”
MacBook Pro with M4, M4 Pro and M4 Max chips gives you outrageous performance in a powerhouse laptop built for Apple Intelligence. With up to 24 hours of battery life and a breathtaking 14 inch or 16 inch Liquid Retina XDR display with up to 1,600 nits peak brightness, it’s pro in every way.
MacBook Air 13” & 15”
MacBook Air with the M4 chip lets you fly through work and play. With Apple Intelligence, a brilliant 13 inch or 15 inch Liquid Retina display, up to 18 hours of battery life3 and a strikingly thin and light design, MacBook Air is built to last and can take on just about anything, anywhere.
Apple Intelligence
Built into your iPhone, iPad and Mac to help you write, express yourself and get things done effortlessly.◊
Boost your productivity
Express yourself visually
The start of a new era for Siri.
Apple Intelligence is designed to protect your privacy at every step. No one can access your data — not even Apple.
Tap into ChatGPT.
With ChatGPT integrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.
◊ Legal Disclaimers
Apple Intelligence: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as part of an iOS 18, iPadOS 18 and macOS Sequoia software update, with more platforms and languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
Clean Up: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update.
Siri: Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required.
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