iPhone
iPhone 14 and iPhone 14 Pro. The most advanced iPhone models yet, with powerful new camera technologies, all-day battery life, vital safety features, and so much more.
Shop nowApple Watch
Apple Watch Ultra is the most rugged and capable Apple Watch ever. Apple Watch Series 8 has the most advanced health features. And Apple Watch SE has essential features at an affordable price.
Shop nowiPad
iPad is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work‑from‑anywhere office, creative studio, portable arcade, and personal screening room. No matter which one you choose, iPad is a fun and powerful way to get it all done.
Shop nowMac
With the next-generation M2 chips, MacBook Pro and MacBook Air are more capable than ever. Plus all-day battery life gives you the freedom to explore. So you can work, play or create just about anything - anywhere
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AirPods
AirPods provide a magical wireless experience, delivering rich, high-quality sound with an exceptional fit.
Shop nowHomePod
HomePod mini delivers impressive sound for its size. HomePod immerses listeners in big, high-fidelity sound with advanced computational audio and Spatial Audio.
Shop nowGet 3 months of Apple News+ free when buy a new iPhone, iPad, or Mac
Offer is not available to current News+ subscribers. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.
Get 3 months of Apple TV+ free when you buy a new iPhone, iPad, Apple TV or Mac
£4.99/month after free trial. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.
iPhone 14 Pro & 14 Pro Max
iPhone 14 Pro. Capture incredible detail with a 48MP Main camera. Experience iPhone in a whole new way with Dynamic Island and Always-On display. Crash Detection, a new safety feature, calls for help when you can’t.
iPhone 14 & 14 Plus
iPhone 14. With the most impressive dual-camera system on iPhone. Capture stunning photos in low light and bright light. Crash Detection, a new safety feature, calls for help when you can’t.

iPhone 13 & 13 mini
The most advanced dual-camera system ever on iPhone. Lightning-fast A15 Bionic chip. A big leap in battery life. Durable design. And brighter 6.1-inch and 5.4-inch Super Retina XDR displays.*

iPhone 12
5G capable.* A14 Bionic chip. Advanced dual‑camera system. And a beautifully bright Super Retina XDR display. In two perfect sizes.
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iPhone SE
Lightning-fast A15 Bionic chip and fast 5G.
Big-time battery life and a superstar camera. Plus, the toughest glass in a smartphone and a Home button with secure Touch ID.
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MagSafe
MagSafe is a new ecosystem of accessories for easy attachment and faster wireless charging. With endless combinations, there is a mix to match any style.
Shop nowBuy an iPhone and get 3 months of Apple News+ free
Offer is not available to current News+ subscribers. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.
Buy an iPhone and get 3 months free of original shows and movies from Apple TV+
£4.99/month after free trial. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.
Apple Watch Ultra
The most rugged and capable Apple Watch ever, designed for exploration, adventure, and endurance. With a 49mm aerospace-grade titanium case, extra-long battery life, specialised apps that work with the advanced sensors, and a new customisable Action button.
Shop nowApple Watch Series 8
Apple Watch Series 8 features advanced health sensors and apps, so you can take an ECG, measure heart rate and blood oxygen, and track temperature changes for advanced insights into your menstrual cycle.
Shop nowApple Watch SE
With powerful features to help keep you connected, active, healthy, and safe, Apple Watch SE is a lot of watch. For a lot less than you expected.
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Apple Watch Accessories
Look ahead of the curve with the latest styles and colours for Apple Watch.
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Get 3 months of
Apple Fitness+ free when you buy an Apple Watch.
A subscription is required for Apple Fitness+.£9.99/month after trial. Offer valid for three months after eligible device activation. One subscription per Family Sharing group. Plan automatically renews until cancelled. Restrictions and other terms apply. Apple Fitness+ requires Apple Watch Series 3 or later. Available when paired with iPhone 6s or later with iOS 14.3.
MacBook Pro 14” & 16”
MacBook Pro with the powerful M2 Pro or the even more powerful M2 Max supercharges pro-level workflows while getting all-day battery life. And with an immersive 14-inch or 16-inch Liquid Retina XDR display and an array of pro ports, you can do more than ever.

MacBook Pro 13”
The 13-inch MacBook Pro is more capable than ever. Supercharged by the next-generation M2 chip, it’s Apple’s most portable pro laptop, with up to 20 hours of battery life.
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MacBook Air 13"
Supercharged by the next-generation M2 chip, the redesigned MacBook Air combines incredible performance and up to 18 hours of battery life into its strikingly thin aluminium enclosure.
Shop MacBook Air M2 Shop MacBook Air M1MacBook Air 15”
The 15-inch MacBook Air is impossibly thin and has a stunning Liquid Retina display.
Supercharged by the M2 chip—and with up to 18 hours of battery life—it delivers incredible performance in an ultraportable design
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iMac 24”
Transformed by the Apple M1 chip, iMac is strikingly thin and incredibly capable. Made to stand out in any workspace
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Studio Display
Introducing Studio Display. An immersive 27-inch 5K Retina display with a 12MP camera with Center Stage, studio-quality mics, and six-speaker sound system. Pairs beautifully with any Mac.
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Mac Studio
Embraced by creative pros in studios everywhere, Mac Studio delivers exceptional power with the M2 Max chip or the boundary-breaking M2 Ultra chip. It packs phenomenal performance into an unbelievably compact form with extensive connectivity
Shop nowMac mini
Now with M2 or M2 Pro, Mac mini packs the speed you need to get more done faster. From rich presentations to immersive gaming,
Shop nowBuy a Mac and get 3 months of Apple News+ free
Offer is not available to current News+ subscribers. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.
Buy a Mac and get 3 months free of original shows and movies from Apple TV+
£4.99/month after free trial. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.
iPad Pro
iPad Pro. Astonishing M2 chip performance. Breathtaking Liquid Retina display in two sizes. And ultrafast wireless for astonishing performance, anywhere.

iPad Air
iPad Air. With an immersive 10.9-inch Liquid Retina display. The breakthrough Apple M1 chip delivers faster performance, making iPad Air a creative and mobile gaming powerhouse.
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Colourfully reimagined and more versatile than ever. With an all-screen design, 10.9-inch Liquid Retina display, and four gorgeous colours. iPad delivers a powerful way to create, stay connected, and get things done.
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iPad mini
The new iPad mini. Featuring an all-screen design with an 8.3-inch Liquid Retina display. Powerful A15 Bionic chip with Neural Engine. A 12MP Ultra Wide front camera with Center Stage.
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Apple Pencil
Shop nowKeyboards & Cases
Shop nowBuy an iPad and get 3 months of Apple News+ free
Offer is not available to current News+ subscribers. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.
Buy an iPad and get 3 months free of original shows and movies from Apple TV+
£4.99/month after free trial. One subscription per Family Sharing group. Offer valid for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.

Included for 3 months when you buy an Apple device.*


The Apple TV app is already on iPhone, iPad, iPod touch, Mac and Apple TV 4K. Just open the app to start streaming.


Included for 3 months when you buy an Apple device.*


The Apple TV app is already on iPhone, iPad, iPod touch, Mac and Apple TV 4K. Just open the app to start streaming.

Buy an Apple device and get 3 months for Apple TV+.
*£4.99/month after free trial. One subscription per Family Sharing group. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. See apple.com/uk/promo for more information.