iPhone 17e
Available 11th March
Enjoy a world of entertainment from Apple.
Buy an Apple device and get Apple TV+, Apple Fitness+, Apple Arcade and more.
Apple
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iPhone 17 Pro & iPhone 17 Pro Max
The most powerful iPhone ever. Brilliant display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.
iPad Pro
iPad Pro, powered by the Apple M5 chip, delivers outrageous performance for effortless productivity and advanced AI workflows. With a stunning Ultra Retina XDR display, superfast WiFi 7, Neural Accelerators for AI workloads, and a redesigned iPadOS, there’s no limit to what you can do with iPad Pro.
iPad Air
Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air and more, so you can multitask, study, work, play and create with ease.
MacBook Air 13” & 15”
The 13 inch and 15 inch MacBook Air with the M5 chip bring blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.
MacBook Pro 14” & 16”
Bring next-generation speed and powerful on device AI to virtually any task with the 14 inch MacBook Pro with the M5, M5 Pro or M5 Max chip, and the 16 inch model with M5 Pro or M5 Max. With all day battery life, double the starting storage and a breathtaking Liquid Retina XDR display, it’s pro in every way.
Apple Intelligence
Built into your iPhone, iPad and Mac to help you write, express yourself and get things done effortlessly.◊
Boost your productivity
Express yourself visually
The start of a new era for Siri.
Apple Intelligence is designed to protect your privacy at every step. No one can access your data — not even Apple.
Tap into ChatGPT.
With ChatGPT integrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.
◊ Legal Disclaimers
Apple Intelligence: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as part of an iOS 18, iPadOS 18 and macOS Sequoia software update, with more platforms and languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
Clean Up: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update.
Siri: Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required.
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