All-Day Activity
Track your steps, distance, calories burned and active minutes.

Reminders to Move
Helps you stay active through the day with friendly reminders to move.

Automatically recognises and records exercises for you.

Call, Text and Calendar Alerts
See smart notifications from your phone at a glance.

Designed with premium materials for style that stands the test of time.

Blush Pink Leather Accessory Band

Graphite Leather Accessory Band

Choose your colour:

PurePulse® heart rate
Track calorie burn, gauge
your exercise intensity
and see your resting
heart rate trends.

Reminders to move
Friendly notifications that
motivate you to keep stepping.

Keep track of your workouts with
automatic exercise recognition,
which gives you credit for
being active.

Smartphone notifications
Keeps you connected
to your day.

Choose your colour:

Live your best life.

A day lasts 24 hours, so should your watch. With a multi-day battery life of 4+ days you can track your morning, night and everything in between.

Take your favourite music anywhere by storing 300+ songs with your Fitbit Versa.

Your favourite apps for fitness, finance, social, sports and more are just one tap away - take your pick!

Easily fit workouts into your day with personalised on-screen workouts that play on your wrist, coach you through each move and adapt based on your feedback.

A smartwatch that gives you more
Packed with fitness guidance, health insights, music storage, apps & more.

Real-time guidance
Reach your goals thanks to Ionic’s personal coaching feature.

Find motivation that gets you moving
Perfect for every workout, easily store and play your favourite music.

Essentials that make everything more convenient
Take your pick from a range of popular apps and pick from a selection of customisable clock faces!

Choose your colour:

Built for Fitness
Tackle even the toughest workouts
thanks to a design that's durable
and sweatproof.

Secure, Personalised Fit
Optimise your comfort and security
by customising Flyer with
interchangable ear tips, wings
and fins in a range of sizes.

Multi Device Connectivity
Connect to two devices at once,
including smartphones and
computers, simply using Bluetooth 4.2.

Works with Ionic
Seamlessly connect to Fitbit
Ionic for hands free and phone
free music!

Choose your colour:

Tracker Compatible
You'll be able to gain a better
understanding of how your workouts
are impacting your weight, with the
scale working alongside fitbit
watches and wristbands.

Sleek Design
Built with a glass surface for a
contemporary look and to fit
seamlessly in any room.

Wireles Syncing
Sync your workout stats
wirelessly and automatically to
computers and 200+ leading iOS,
Android & Windows devices.

Multiple Users
Recognises up to eight users
while keeping your own
individual results private.

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You can choose Buy Now Pay Later in checkout when you spend £50 or more.

Avoid any interest by paying in full within 12 months.

Buy Now Pay Later typical interest rate is 44.9% per annum. Subject to status.

Buy Now Pay Later (BNPL) allows you to delay payment for 12 months. The payment free period starts when you place your order (including items which are purchased on pre-order and/or are not ready for immediate dispatch).

Select BNPL at checkout and the repayment period of either 104 or 156 weeks. This is the repayment period you will pay over, once the payment free period (12 months) has ended.

The interest rate typically used to calculate BNPL interest is 44.9% per annum. Your interest rate will be detailed in checkout. The interest is calculated on the payment free period and the repayment period. You can avoid interest by paying the cash price in full within the payment free period.

Delivery charges and other Financial Services products are not available on Buy Now Pay Later and will appear on your next statement.

Please note, if you have non BNPL purchases on your account you will still need to make at least your minimum payment as detailed on your statement.

Credit provided, subject to credit and account status, by Shop Direct Finance Company Ltd, Aintree Innovation Centre, Park Lane, Netherton, Bootle, L30 1SL. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18s only.