Nike, worn by you
Get your inspiration from our community and see how others live, play and perform with Nike. See something you like? Simply click through and add it straight to your basket to make it yours. Easy!
Explore the range
How do you keep the family fit? Whether it’s hitting the gym or taking to the track, stay on top of your game with the latest to look out for in running, training and more.
Equipped for those daily miles? Get up to speed with Nike and their latest running innovations that will have you zooming ahead of the competition.
Keep your running roster up to speed and watch your progress fly
From power-lifters to HIIT fanatics and yogis too, we’ve got all the gear and gadgets you’ll need to complement your training regime.
Feel cool and confident as you focus on your form
It's boogie time!
When it comes to teamwork, street dance squad Aim Sky High are pros. Dancing with a troop not only keeps kids active, but also creates solid friendships and memories that last a lifetime.
Team sports allow kids to bond, have fun and learn from othersShop the looks
Nothing can stop them
Sport is one of the best ways to build self-esteem in children. That’s why Nike ensure their clothes are soft and comfy to keep kids confident as they run, dance and play.
Dance gives them that feeling that they can achieve anythingShop girls
3, 2, 1, Kick it!
From stomping in the studio to playing in the park, Nike footwear keeps growing feet supported and stable as they move to the beat
Cushion growing feet as they move to the beatShop footwear
Lights, camera, action
The talented Aim Sky High troop show us how to get fierce with their team spirit and electric energy. Come along to shoot day and watch them rock the latest Nike gear as they groove in the studio!
Get some friends together and dance to the rhythmShop Nike
The girls got performance-ready with hair in the morning.
In the zone. Huddling on set and catching up with the squad.
Picking up the energy - the girls do their thing as they bring the heat!
Support for sport
Let’s open up the chat about puberty. Girls develop at their own rate, ranging from ages 8-14. Picking out her first sports bra is a great way to embrace her changes, start habits early and keep her love for exercise alive.
Start habits early and keep her love for exercise aliveShop girls' sports bras
More to discover
Caught the Nike hype? Shop the wow trainers of the season, learn about getting the perfect bra fit or explore the latest in running below.
Designed specifically for HIIT workouts, the SuperRep are here to step up your goalsShop now
A fusion of the icons, pick up the pace with the new React Miler running trainersShop now
Feel limitless as you move and get the right support for you with Nike sports brasShop now
Beginner or marathon runner, chase those daily miles with the latest Nike running gearShop now
Driven by the goal of bringing inspiration and innovation to every athlete in the world, Nike is a sportswear giant worn by millions across the globe. The brand with the Swoosh, originally built with the dream of making running shoes better for track and field athletes, has fast become one of the most iconic in the game.
A look down the timeline
Founded by Bill Bowerman and Phil Knight, Nike begins with the story of Blue Ribbon Sports in 1964. Learning tricks from his local cobbler, college sports coach Bill Bowerman would tweak his athlete’s shoes to optimise their performance. When Knight offered to start testing these custom designs for him, the sports brand would be born. Rebranded as Nike in 1971, the brand quickly went from selling shoes out of Bowerman’s car boot to coining the iconic Swoosh logo and becoming a hit amongst athletes everywhere.
Released in the season of the 1972 Summer Olympics, the company aimed to reinvent running with a never-before-seen design - the Nike Cortez. Defined by a cushioned innersole, soft sponge rubber in the forefoot and heel, hard sponge rubber in the middle of the heel and a firm rubber outsole – the Cortez would go on to be a legend in the running game that still lives on today.
When the 1972 US Olympic athletes wore this shoe public demand soared
The heritage trainer inspired by a breakfast waffle. Hungry to create something new for Nike, Bowerman came up with the famous “Waffle” sole design by literally pouring melted urethane into his waffle iron. Lo and behold, the Nike Waffle trainer was born, offering next-level grip, traction and comfort to runners. Talk about a big breakfast!
The Nike Waffle trainer is iconic and still looks as fresh today as the original did way back in the seventies
Just Do It
Making its way from T-shirts to billboards, the “Just Do It” slogan was created in 1987 for Nike’s first major television commercial with the goal of to bring some unity and inspiration to the brand. The message remains at the core of Nike’s mission today, as they continue to innovate and break barriers in the realm of sport.
Sport with the stars
From Michael Jordan to Serena Williams, Tiger Woods and many more, Nike’s celebrity hall of fame is legendary – and a big part of what makes the Swoosh such a worldwide phenomenon. With advertisements, sponsorships and the birth of products like the Air Jordan, it’s no surprise the whole world want to be a part of Nike!
Move To Zero is Nike’s journey toward zero carbon and zero waste to help protect the future of sport and make the world a better place for the next generation of athletes. By focusing on four areas: carbon, waste, water and chemistry, they’re constantly evolving with the planet at top of mind.
Climate and Sport
If there is no planet, there is no sport. To understand how this affects all of us, Nike have partnered with expert researchers at the Climate Impact Lab to show the connection between a stable climate and athletic performance. They believe that there is nothing stopping athletes when we put our mind to something – and that we can use this power to help create a better planet.
Support for sport
Wearing the correct sports bra is paramount to getting the most out of your workout. Before you begin, consider the moves you’ll be making and the coverage you’re going to needFind your perfect fit
Nike at Very
Add some laid-back attitude to your wardrobe with our Nike range for men, women and kids. Founded in 1964, Nike has been creating high-performance sportswear, footwear and casual clothing ever since. Along with icons like Nike Air Max trainers, you'll find relaxed hoodies and lightweight tees for everyday wear, plus accessories like bags and hats to complete the look. Seamlessly integrate these comfortable, on-trend pieces into your wardrobe by matching a zip-through hoodie with your favourite jeans.
Kick-start your workout with Nike Air Max Trainers
We’ve got just the thing to super-charge your gym routine. Browse our Nike Air Max trainers to find high-performance footwear that will help you smash that HIIT class or power through your last mile. Springy soles give you extra bounce, while exteriors are flexible for plenty of movement and breathable to keep you cool. They look just as good outside of the gym, as well – match a pair with low-slung jeans, a graphic tee and a comfortable sweatshirt for shopping in town. You can even dress them up with black jeans and a shirt for date nights.