Nike, worn by you
Get your inspiration from our community and see how others live, play and perform with Nike. See something you like? Simply click through and add it straight to your basket to make it yours. Easy!
Explore the range
How do you keep the family fit? Whether it’s hitting the gym or taking to the track, stay on top of your game with the latest to look out for in running, training and more.
Running
Equipped for those daily miles? Get up to speed with Nike and their latest running innovations that will have you zooming ahead of the competition.
Keep your running roster up to speed and watch your progress fly
Training
From power-lifters to HIIT fanatics and yogis too, we’ve got all the gear and gadgets you’ll need to complement your training regime.
Feel cool and confident as you focus on your form
It's boogie time!
When it comes to teamwork, street dance squad Aim Sky High are pros. Dancing with a troop not only keeps kids active, but also creates solid friendships and memories that last a lifetime.
Team sports allow kids to bond, have fun and learn from others
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Nothing can stop them
Sport is one of the best ways to build self-esteem in children. That’s why Nike ensure their clothes are soft and comfy to keep kids confident as they run, dance and play.
Dance gives them that feeling that they can achieve anything
Shop girls3, 2, 1, Kick it!
From stomping in the studio to playing in the park, Nike footwear keeps growing feet supported and stable as they move to the beat
Cushion growing feet as they move to the beat
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Lights, camera, action
The talented Aim Sky High troop show us how to get fierce with their team spirit and electric energy. Come along to shoot day and watch them rock the latest Nike gear as they groove in the studio!
Get some friends together and dance to the rhythm
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Support for sport
Let’s open up the chat about puberty. Girls develop at their own rate, ranging from ages 8-14. Picking out her first sports bra is a great way to embrace her changes, start habits early and keep her love for exercise alive.
Start habits early and keep her love for exercise alive
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More to discover
Caught the Nike hype? Shop the wow trainers of the season, learn about getting the perfect bra fit or explore the latest in running below.
SuperRep
Designed specifically for HIIT workouts, the SuperRep are here to step up your goals
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React Miler
A fusion of the icons, pick up the pace with the new React Miler running trainers
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Sports bras
Feel limitless as you move and get the right support for you with Nike sports bras
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Running
Beginner or marathon runner, chase those daily miles with the latest Nike running gear
Shop nowDiscover Nike
Driven by the goal of bringing inspiration and innovation to every athlete in the world, Nike is a sportswear giant worn by millions across the globe. The brand with the Swoosh, originally built with the dream of making running shoes better for track and field athletes, has fast become one of the most iconic in the game.
A look down the timeline
Founded by Bill Bowerman and Phil Knight, Nike begins with the story of Blue Ribbon Sports in 1964. Learning tricks from his local cobbler, college sports coach Bill Bowerman would tweak his athlete’s shoes to optimise their performance. When Knight offered to start testing these custom designs for him, the sports brand would be born. Rebranded as Nike in 1971, the brand quickly went from selling shoes out of Bowerman’s car boot to coining the iconic Swoosh logo and becoming a hit amongst athletes everywhere.
Nike Cortez
Released in the season of the 1972 Summer Olympics, the company aimed to reinvent running with a never-before-seen design - the Nike Cortez. Defined by a cushioned innersole, soft sponge rubber in the forefoot and heel, hard sponge rubber in the middle of the heel and a firm rubber outsole – the Cortez would go on to be a legend in the running game that still lives on today.
When the 1972 US Olympic athletes wore this shoe public demand soared
The Waffle
The heritage trainer inspired by a breakfast waffle. Hungry to create something new for Nike, Bowerman came up with the famous “Waffle” sole design by literally pouring melted urethane into his waffle iron. Lo and behold, the Nike Waffle trainer was born, offering next-level grip, traction and comfort to runners. Talk about a big breakfast!
The Nike Waffle trainer is iconic and still looks as fresh today as the original did way back in the seventies
Just Do It
Making its way from T-shirts to billboards, the “Just Do It” slogan was created in 1987 for Nike’s first major television commercial with the goal of to bring some unity and inspiration to the brand. The message remains at the core of Nike’s mission today, as they continue to innovate and break barriers in the realm of sport.
Sport with the stars
From Michael Jordan to Serena Williams, Tiger Woods and many more, Nike’s celebrity hall of fame is legendary – and a big part of what makes the Swoosh such a worldwide phenomenon. With advertisements, sponsorships and the birth of products like the Air Jordan, it’s no surprise the whole world want to be a part of Nike!
Move To Zero is Nike’s journey toward zero carbon and zero waste to help protect the future of sport and make the world a better place for the next generation of athletes. By focusing on four areas: carbon, waste, water and chemistry, they’re constantly evolving with the planet at top of mind.
Climate and Sport
If there is no planet, there is no sport. To understand how this affects all of us, Nike have partnered with expert researchers at the Climate Impact Lab to show the connection between a stable climate and athletic performance. They believe that there is nothing stopping athletes when we put our mind to something – and that we can use this power to help create a better planet.
Support for sport
Wearing the correct sports bra is paramount to getting the most out of your workout. Before you begin, consider the moves you’ll be making and the coverage you’re going to need
Find your perfect fit