• image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • Video of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • front image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • stillFront image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • back image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • outfit image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k
  • detail image of sony-sony-bravia-xr-a90k-48-oled-ultrahd-4k-hdr-google-smart-tv-xr-48a90k

Sony Sony Bravia XR A90K 48" OLED UltraHD 4K HDR Google Smart TV - XR-48A90K
(4.6)
  • 5 ★795
  • 4 ★171
  • 3 ★56
  • 2 ★16
  • 1 ★17
Read 1055 reviews
1055 reviews
Was £1,679.99
Now £1,599.99
Save £80.00
View more deals like this
FREE delivery and returns More info

Delivery of large and bulky items

Where available, you can book your delivery date when placing your order. If a confirmed date isn't available for certain items, our delivery partner will contact you to arrange a suitable delivery date.

Home Delivery:

  • Standard delivery: FREE - Expected delivery within 3 days to 3 weeks.
  • Express delivery*: £10 - Expected delivery within 2 working days.
  • Next day delivery*: £15 - Expected delivery the next working day.

Delivery dates and charges will be calculated at checkout based on your order time and selection.

All deliveries are made Monday to Saturday, between 7am and 7pm, excluding bank holidays.

*Available for selected items.

Returns

Returns of large and bulky items are free under our 28 day approval guarantee.

You can arrange a return by home collection through My Account, you will then be contacted within 3 days to choose an agreed collection date to suit you.

View product information
  • 1
    Colour
    COLOUR
  • 2
    Quantity
    Quantity
  • 3
    Littlewoods Protect - Repair Insurance

    Please select item options before Littlewoods Protect - Repair Insurance.

    Find out more

    Check it's right for you

    Scroll down to read and confirm below if this is right for you.

    Littlewoods can help protect your purchases when it matters most.

    Could you do without a costly repair if this product broke? Littlewoods Protect - Repair covers accidental damage from day one and breakdown after the manufacturer's warranty ends, all with unlimited repairs and no excess to pay.

    Would you be lost without this electrical product? If your product can't be repaired, it will be replaced with no excess to pay.

    It's easy to make a claim through the online claims portal.

    Additional information can be found in the Insurance Product Information Document (IPID)

    Littlewoods Protect - Repair insurance excludes some situations including not following the manufacturer's instructions and wilful neglect. Further Relevant Information.

    The full list of benefits and exclusions can be found in the policy Terms and Conditions.

    Please remember to check if your item is already covered by another insurance policy and be aware that if you choose to register your product for any additional extended warranty cover offered by the product manufacturer, it could lead to some duplication of cover.

    Shop Direct Finance Company will receive a commission from the Insurer for arranging and administering your Insurance policy.

    If after reading the information above, this policy meets your demands and needs, you can select below. If not, select No Insurance.

  • Payment options are selectable in checkout

  • 1. Interest Free Payments
    • 20 weeks interest free credit available on all items.
    • 52 weeks interest free credit available on items over £250.
    • Interest free credit is available on all insurance products.
  • 2. Buy Now Pay Later (BNPL)
    • Delay payment for 12 months when you spend £50 or more.
    • Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum. Your interest rate is personal to you and will be detailed in checkout.

    • Remember, avoid paying all interest by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments. Find out how BNPL works in checkout.
  • 3. Spread the Cost
    • Lower monthly payments by taking longer to pay.
    • Pay over 104 weeks (2 years) for orders over £50.
    • Pay over 156 weeks (3 years) for orders over £99.
    • Interest is charged at your account rate for this payment option.

Payment options are selectable in checkout along with the cost breakdown, just click on the item description.

Over 18s only. Credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and regulated by the Financial Conduct Authority.

  • From £ per week
  • From £ per week interest free
  • View all

From £ per week for this item

Spread the cost further

Choose our lowest weekly price and pay just £ per week for weeks for this item

×Sony Sony Bravia XR A90K 48" OLED UltraHD 4K HDR Google Smart TV - XR-48A90K
£
weeks
(% annual interest rate total amount payable £)		£ per week
1× - £
weeks
0% APR
£ per week
1×Services:  £This service charge will be due in full on your next statement.
  • 104 weeks available on orders over £50.00
  • 156 weeks available on orders over £99.00
  • Interest free payments available on all insurance products.

Credit Explained

Interest bearing payment options shown are examples only and will be charged at your applicable interest rate

Payment options are selectable in checkout.

Interest bearing payment options shown are illustrations only. More options may be available in the checkout at your applicable interest rate.

Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and Regulated by the Financial Conduct Authority.

0% APR

With our interest free credit you could get this item from just £ per week and never pay more than £.

This means you could get this item from just £ a week interest free. See below..

×Sony Sony Bravia XR A90K 48" OLED UltraHD 4K HDR Google Smart TV - XR-48A90K
£
weeks
Interest free
0% APR
£ per week
1× - £
weeks
Interest free
0% APR
£ per week
1×Services:  £This service charge will be due in full on your next statement.
  • 20 weeks interest free available on all items
  • 52 weeks interest free available on items over £250
  • Interest free payments available on all insurance products.

Credit Explained

Payment options are selectable in checkout.

Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and Regulated by the Financial Conduct Authority.

With a LITTLEWOODS Account you can spread the cost to suit you. Select from the following payment options at checkout.

-

    Services:  £
    This service charge will be due in full on your next statement.

    Payment options are selectable in checkout.

    Interest bearing payment options shown are illustrations only. More options may be available in the checkout at your applicable interest rate.

    Over 18's only. Credit provided, subject to status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and Regulated by the Financial Conduct Authority.

    What is Buy Now Pay Later?

    Buy Now Pay Later is an interest bearing option that allows you to delay payments on your purchases for up to 12 months. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

    You can choose:
    A delayed payment period of 12 months and then a repayment period of 104 weeks when you spend £50 or more.
    A delayed payment period of 12 months and then a repayment period of 156 weeks when you spend £99 or more.

    How interest is calculated?

    Interest will be charged for the delayed payment period and the chosen repayment period.

    Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum. This calculation factors in the planned payments that are requested during the repayment period. Your interest rate is personal to you and will be detailed in checkout.

    How to avoid paying interest?

    You can avoid paying all interest for both periods by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments.

    Making partial payments may result in a portion of the lump sum of compound interest being refunded at the end of the delayed payment period.

    Remember if you choose not to pay the full cash price before the end of the delayed payment period any outstanding balance plus the lump sum of compound interest applied at the date of order will become payable.

    How do I make a Buy Now Pay Later payment?

    To make a full or partial payment simply log into My Account, choose “Make a payment”, select “Pay Buy Now Pay Later” and allocate your payment to the specific item(s) you wish to pay off. Alternatively, you can call us.

    What happens after the delayed payment period?

    If you have not made any payments towards your Buy Now Pay Later, the outstanding balance plus the lump sum of compound interest will be payable across your chosen repayment period. This will now be included in your account minimum payment request each month.

    If you have made partial payments, but not cleared the full cash price before the end of the delayed payment period, the outstanding balance plus a reduced lump sum of compound interest will become payable. The repayment amount agreed for the repayment period will remain the same, meaning the repayment period may be shorter than originally agreed.
    If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

    What is excluded from Buy Now Pay Later?

    The costs for delivery, installation services and any warranty and insurance products cannot be placed on Buy Now Pay Later. Buy Now Pay Later availability is subject to your credit and account status.

    Do I still have to pay my minimum payment?

    Yes, allocating payments to Buy Now Pay Later will not cover the minimum payment for your Littlewoods account. If you have a non-Buy Now Pay Later balance on your Littlewoods account you will still need to make at least your minimum payment as shown on your statement.

    Over 18's only. Credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Authorised and regulated by the Financial Conduct Authority.

    Spread the cost
    Total
    £1,599.99

    Non returnable under our Approval Guarantee, once installed or connected. Your statutory rights are not affected. See Returns section in our Help pages for more information.

    • Product Description
    • Product Features
    • Technical Specification
    • Additional Information
    • Customer Reviews
    • Questions and Answers

    MPN: XR-48A90K EAN: 4548736138421

    Item number UX93V

    Sony Bravia XR A90K 48" OLED UltraHD 4K HDR Google Smart TV - XR-48A90K

    OLED PICTURE TECHNOLOGY
    The Sony BRAVIA XR MASTER Series XR-48A90K offers immersive OLED experience in compact form - perfect for gaming! With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, this Sony OLED TV is simply stunning.

    UPSCALE YOUR ENTERTAINMENT
    Every detail is enhanced on this 4K TV - even 2K and HD content is upscaled closer to 4K quality with XR 4K Upscaling technology. The colours are truly spectacular, thanks to Sony's widest ever colour palette, XR Triluminos Pro.

    ACOUSTIC SURFACE AUDIO+
    For full sensory immersion, the screen is the speaker. Acoustic Surface Audio+ combines two actuators and a centre subwoofer for truly immersive audio that matches exactly what's on screen. All your entertainment will even be upscaled to 3D surround sound, without the need for additional speakers!

    BEAUTIFULLY DESIGNED
    These incredible picture and sound technologies are wrapped up in a gorgeous Metal Flush Surface design with a 2-way stand, allowing you to fit a soundbar underneath the TV, or even use it as a gaming display on a desktop. A premium backlit remote control is also included.

    IDEAL FOR GAMERS
    Perfect for PS5 and other consoles, gamers can gain the competitive edge with ultra-responsive, smooth gameplay, made possible by the Auto Low Latency Mode in HDMI 2.1, a Variable Refresh Rate (VRR), and more specialist gaming features.

    SO MUCH TO STREAM
    Enjoy access 700,000+ movies and TV episodes on this Google TV. You can even set aside the remote and use the built-in Voice Search to control your TV and other smart home devices. Sony's exclusive streaming service, BRAVIA CORE, is included on the XR-48A90K, with hundreds of movies waiting for you.
    • Bluetooth: Y
    • Depth: 5.9 CM
    • Height: 62.4 CM
    • Width: 106.9 CM
    • Dongle Required: N
    • DVD: N
    • Refresh Rate: 100Hz
    • Resolution: UHD
    • Screen Size: 48"
    • Surround Sound: Y
    • Wifi Enabled: Y
    • Immersive OLED experience in compact form – Sony BRAVIA XR MASTER Series OLED XR-48A90K.
    • With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles
    • The screen is the speaker.Acoustic Surface Audio+™combines two actuators and a centre subwoofer creating immersive sound that moves with the picture
    • Our 2-way stand provides real versatility .
    • Set it up in the standard position or use the soundbar position to keep your sound system neat.
    • Go hands-free with built-in Voice Search
    • BRAVIA CORE is an exclusive streaming service included on BRAVIA XR™ TVs, with hundreds of movies
    • Browse 700,000+ movies and TV episodes from across your streaming services
    • Perfect for console with ultra-responsive and smooth gameplay with Auto Low Latency Mode in HDMI 2.1 and a Variable Refresh Rate (VRR).

    Product Features

    • 4K OLED
      Whatever you're watching, you'll see it upscaled close to 4K quality thanks to unique Cognitive Processor XR. You'll also enjoy striking contrast on OLED screen that's expertly controlled by unique technology to deliver real life depth and pure blacks in every scene.
    • Cognitive Processor XR
      Take vision and sound to an advanced level with Cognitive Processor XR. Revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
    • XR OLED Contrast Pro
      XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high-luminance panel, this OLED TV utilizes Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
    • XR Triluminos Pro
      Powered by Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.
    • XR HDR Remaster
      With XR HDR Remaster, this TV can detect each object on screen, analyzes its color and adjusts contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to an advanced level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colors.
    • XR 4K Upscaling
      With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
    • 4K XR super resolution
      XR super resolution detects individual objects in a picture and reproduces virtually real world textures on screen. BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
    • 4K XR Smoothing
      XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
    • XR OLED Motion
      Powered by Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
    • Beautiful colors from any angle
      Watching TV from the sides is now as satisfying as from the center. Self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.
    • Auto Low Latency Mode
      With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low-latency mode. You'll enjoy smoother, more responsive gameplay - vital for fast-moving, high-intensity games.
    • Variable refresh rate
      With a variable refresh rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
    • Auto HDR Tone Mapping
      With Auto HDR Tone Mapping, the HDR settings will be optimized instantly during your PS5 console's initial setup. Your PS5 automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you'll see the crucial details and colors in the brightest and darkest parts of the screen.
    • Acoustic Surface Audio+
      Sound comes directly from the screen with Acoustic Surface Audio+. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialog. A center subwoofer boosts bass for truly immersive cinematic sound at home.
    • 3D surround upscaling
      With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. BRAVIA XR TVs are also compatible with Dolby Atmos.
    • Voice Zoom 2
      Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

    Technical Specification

    Product DescriptionSony Bravia XR XR-48A90KU MASTER Series A90K - 48" OLED TV - 4K
    Product TypeOLED TV - Smart TV
    Diagonal Class48"
    ColourTitanium black
    PlatformApple HomeKit
    Resolution3840 x 2160
    Display Format4K UHD (2160p)
    Input Video Formats480p, 1080/24p, 1080/60i, 720/60p, 1080/60p, 1080/30p, 720/24p, 720/30p, 3840/24p, 3840/30p, 3840/60p, 4096/24p, 4096/60p, 1080/120p, 3840/120p
    HDR FormatHDR10, Dolby Vision, HLG10
    HDR TechnologyDolby Vision, HDR 10, Hybrid Log-Gamma (HLG), XR HDR Remaster
    Frame Rate & Enhancement Technology100 Hz Refresh Rate, Variable Refresh Rate (VRR), XR OLED Motion
    Video InterfaceComposite, HDMI
    HDMI Ports Qty4 ports
    ConnectivityWi-Fi, LAN, Bluetooth
    Image Aspect Ratio16:9
    TV Tuner1x analogue, 1x digital
    Digital TV TunerDVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2
    Internet Streaming ServicesNetflix, Voice Search, Chromecast, Bravia Core
    Picture EnhancementsLive Color, Dynamic Contrast Enhancer, Pixel Contrast Booster, IMAX Enhanced, Netflix Calibrated Mode, XR 4K upscaling, XR Super Resolution, XR Smoothing, OLED XR Contrast Pro, Auto HDR Tone Mapping
    Speaker System2 speakers, subwoofer
    Sound EffectsDTS Digital Surround, 3D Surround Upscaling, Headphone 3D surround ready
    Intelligent AssistantGoogle Assistant, Alexa (not available for some languages and countries)
    Storage Capacity16 GB
    USB2 ports
    Included AccessoriesRemote control
    VoltageAC 220-240 V (50/60 Hz)
    Energy ClassClass G
    Power Consumption Stand by0.5 Watt
    Dimensions (WxDxH) - without stand106.9 cm x 5.9 cm x 62.4 cm
    Weight13.4 kg

    Delay Payments for 12 months with Buy Now Pay Later when you spend £50 or more

    Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum.

    Remember, avoid paying all interest by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments.

    1

    What is Buy Now Pay Later?
    Buy Now Pay Later is an interest bearing option that allows you to delay payments on your purchases for up to 12 months. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

    You can choose:
    A delayed payment period of 12 months and then a repayment period of 104 weeks when you spend £50 or more.
    A delayed payment period of 12 months and then a repayment period of 156 weeks when you spend £99 or more.

    How interest is calculated?
    Interest will be charged for the delayed payment period and the chosen repayment period.

    Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum. This calculation factors in the planned payments that are requested during the repayment period. Your interest rate is personal to you and will be detailed in checkout.

    How to avoid paying interest?
    You can avoid paying all interest for both periods by paying the cash price before the end of the delayed payment period. This can be done in one full payment or multiple partial payments.

    Making partial payments may result in a portion of the lump sum of compound interest being refunded at the end of the delayed payment period.

    Remember if you choose not to pay the full cash price before the end of the delayed payment period any outstanding balance plus the lump sum of compound interest applied at the date of order will become payable.

    How do I make a Buy Now Pay Later payment?
    To make a full or partial payment simply log into My Account, choose "Make a payment", select "Pay Buy Now Pay Later" and allocate your payment to the specific item(s) you wish to pay off. Alternatively, you can call us.

    What happens after the delayed payment period?
    If you have not made any payments towards your Buy Now Pay Later, the outstanding balance plus the lump sum of compound interest will be payable across your chosen repayment period. This will now be included in your account minimum payment request each month.

    If you have made partial payments, but not cleared the full cash price before the end of the delayed payment period, the outstanding balance plus a reduced lump sum of compound interest will become payable. The repayment amount agreed for the repayment period will remain the same, meaning the repayment period may be shorter than originally agreed.
    If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

    What is excluded from Buy Now Pay Later?
    The costs for delivery, installation services and any warranty and insurance products cannot be placed on Buy Now Pay Later. Buy Now Pay Later availability is subject to your credit and account status.

    Do I still have to pay my minimum payment?
    Yes, allocating payments to Buy Now Pay Later will not cover the minimum payment for your Littlewoods account. If you have a non-Buy Now Pay Later balance on your Littlewoods account, you will still need to make at least your minimum payment as shown on your statement.